“ The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart ”
Maya Angelou


I’ve written about a lot of topics over the past 10 years—from motorsport technology, to IT security, to HR trends. The more complex the topic is the more I enjoy simplifying it so it’s understood immediately.

In fact, I am obsessed with the science of readability. I rely on readability tools to ensure my content matches the audience’s reading level.

Web content, tradeshow collateral, webinars, white papers, case studies, online and print ads, or blogging—I’ve done it all. And whether you are trying to attract a consumer market or a B2B one, I will work on ensuring your content always connects your key messaging and values to the right audience.